My theme of corporate independence is playing a bit long, but here goes another chapter.

As I mentioned in my last “Corner,” there are self-appointed and self-important eco-hall monitors who insist on knowing our trade secrets, ahem, in the interest of consumer safety.

Our strict adherence to federal regulations and 15 years of women cleaning old textile machines with our Charlie’s without so much as red hands to show for their labors is, somehow, not enough.

Which brings me to John Galt.

Who is John Galt?

He’s the anti-villain in Ayn Rand’s Atlas Shrugged who everybody hates. He’s also the man who’s trying to save everyone from the mediocrity and would-be egalitarianism in a collectivist economic society. Think Batman without the cape.

But before Galt saves the day, consider these borrowed lines from Atlas Shrugged. Feel free to replace Rearden Metal with Charlie’s Soap as you read from Page 172:

Government bureaucrat trying to drive Rearden out of business in the guise of fairness: “We are offering you a blank check on what is, as you realize, an unlimited account. What else can you want? Name your price.”

Hank Rearden: “The sale of the rights to Rearden Metal is not open to discussion. If you have anything else to say, please say it and leave.”

The man leaned back, looked at Rearden incredulously and asked, “What are you after?”

“I? What do you mean?”

“You’re in business to make money, aren’t you?”

“I am.”

“You want to make as big a profit as possible, don’t you?”

“I do.”

“Then why do you want to struggle for years, squeezing out your gains in the form of pennies per ton — rather than accept a fortune for Rearden Metal? Why?”

“Because it’s mine. Do you understand the word?”

The happy truth at Charlie’s Soap is that our loyal customers are not Chicken Littles eager to buy “green” junk that doesn’t work. Those silly look-at-me-I’m-extra-extra-extra-green marketeers must believe people buy products just to get a warm and fuzzy feeling.

Our loyal customers know they can wash clothes for pennies per load. They know our cleaners do what they are intended to do without using harsh chemicals. And they know we’ll stand behind everything we make at Charlie’s Soap.

Many, many thanks for all you thinking people.

– Charlie

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Charlie’s Soaps are our little secret

by Charlie on March 16, 2012

I was on a bit of a rant last week. I rambled on about the unfounded fear of chemicals. I don’t think I made any converts, but I got it off my chest.

We make soap. That is, we make detergent/soap blends to help folks clean things.

Soaps and detergents are chemicals.

Everything on Earth (outside of the supernatural) is a chemical, and each of these chemicals interacts with neighbor chemicals. These interactions range can be nothing at all. Or extremely violent. It all depends on natural laws.

To make a good detergent, the trick is to select just the right combination of chemicals that stick to dirt and water and not the clothes.

It is as simple as that. Well, not really, as a lot of research has gone into coming up with formulas that are really safe and really work.

When we hear some unfounded fear or speculation that we have not done our job to ensure your safety and satisfaction, it sends me on a rant.

Our family has been making and using our soaps and detergents since Taylor was 6 years old. Our four kids, Taylor, Jenny, James and Morgan — all healthy and strong and
hard working — bathed in the stuff. Our employees have also washed their kids in Charlie’s Soap.

We all have literally had our hands in the stuff since 1976.

Our little company has complied with every federal regulation and warning concerning the chemicals we use in our soaps/detergents. Yet still there are demands that we reveal our special secrets to those who cannot figure out why our products are so good.

I think not!

Charlie

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Fear is power

March 14, 2012

It’s easy to scare somebody into action rather than debate the issues and hope they come to a reasonable conclusion. Fear has been power since forever. Now that I’m a bit older, I can reflect on the things that used to be scary. The movies blamed the atom bomb for everything from “Godzilla and “Them” [...]

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New coveralls

February 8, 2012

What is going on in Charlie’s Corner? Actually, I’m just waiting for winter. My wife, Jane, got me some coveralls for Christmas so I would be  properly stylish when riding my new little Massey-Ferguson garden tractor this spring, but winter hasn’t shown up yet. I’ll get to the coveralls in a bit. But you need [...]

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Beware the environmental witch doctors

January 4, 2012

In the immortal words of Kermit the Frog, “It’s not easy being green.”  What he meant to say was, “It’s not easy being green when the rules for ‘being truly green’ keep changing.” Over the past 40 years or so, dedicated environmentalists have changed the world.  They are not through by any stretch, and they [...]

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Grounded on air

November 4, 2011

Many thanks to all in our growing family of happy customers. The crew here continues to work hard to keep up with demand and distribution channels. It is especially satisfying to see that we continue to grow in this troubled economy. However, the pressures and frustrations of our sales efforts weigh heavily on my master [...]

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Zipping along

September 28, 2011

Taylor has asked me to write a note or two for our Facebook pages. I’m not so directly involved with the company anymore except for when I get an occasional, “Hey Dad. Can you help me with this?” and my showing up for work has become more and more decoration and less and less occupation. [...]

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To begin with, I drove the truck and mixed the soap

September 8, 2011

Here it is September … Time flies … Whatever happened to the solar panels? I gave up on the “natural” convection scheme because, well, just because. What parts I could beg and borrow from our local junk man and an old water heater tank that Steve and Jenny Craver gave me was not going to [...]

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